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Making content is hard, there’s no denying that. Coming up with a strategy, making sure your setup is decent, finding the time to create it – all of this takes courage and patience. You have to try and fail many times before figuring out what works with your audience.
There really is no “wrong” way to make content. That being said, there sure is a “boring” way, and you want to avoid that if you can. Being boring is the greatest sin of content creation.
When advertising online, all of us fight for the same pairs of eyeballs. It’s important to get creative in order to capture people’s limited attention. How do you do that? Let’s talk about it!
Content Crafting
Many people try to create engaging content, but not many succeed. That’s because most people play it incredibly safe: they copy trends, look at other businesses’ strategies and imitate them, etc. This can generate good content, but eventually, there will always be a wall you come up against. Great content requires a leap of faith—a willingness to venture into uncharted territories and blaze a trail that pulls your targeted audience in. So what qualities make for great content creators? Here are a few.
The Fearless Risk-Takers
Good content isn’t that hard to make- there are lots of examples of safe and effective marketing strategies that get the basic job done. However, if you are looking to go farther and expand your audience, go viral, or establish a strong brand, you have to be fearless. Great content is forged in the fire of risk-taking. The content creators who stand out in the cacophony of the online world are the ones who stray from the beaten path!
How do you become fearless? Some key tenets are:
- Embracing the unknown – People get bored very easily. Seeing every company try to do the same trend can become off-putting very quickly. Don’t be afraid to be the first one to try something! There can be gold in the unknown.
- Daring to challenge conventions – Rejecting and reworking old stereotypes and conventions can make for very engaging content. Reversing expectations captures people’s hearts and attention.
- Trusting your instincts (!) – If you feel something pushing you in a certain direction, make sure you LISTEN! Your gut is your best friend when it comes to content creation, because you know what it feels like to be on the other side of the ad. Would you like your own content?
- Ruffling a few feathers – Taking risks means making content that will not appeal to everyone. That’s ok! The haters gonna hate, so let them. The more niche you make your content, the stronger the following you can build and instill loyalty in the people who do like it.
The Envelope Pushers
Traditional content creation strategies tend to be “by-the-book”. While following the playbook used to be enough to get by, now it’s not as efficient anymore. Social media has opened the floodgates for anyone who is selling anything to grab people’s attention in unconventional ways. People who stand out in this chaos know that the envelope with instructions in it is meant to be pushed, bent, and reshaped. They craft content that surprises, delights, and challenges the status quo.
Humour as a Secret Weapon
Everybody loves to laugh. It’s no great secret that humour makes everything more approachable- the key is to utilize this in your favour when advertising and building your brand. Humour can breathe life into your content and engage your audience like no other tool. It’s like adding a pinch of spice to an ordinary dish, turning it into a culinary experience.
So, sprinkle some humour into your posts! A well-timed joke can make a dense topic seem lighter than air, and a witty remark can keep your audience on their toes.
The Unexpected Plot Twist
In the content creation game, a great twist can be the key to success. Don’t shy away from bold plot twists that challenge perceptions and evoke emotions. You want to show your audience something worth looking at. Twist and turn your content like a labyrinth, and your audience will eagerly follow the breadcrumbs of your creativity.
The Spectacle of Originality
What’s something that only you possess? Your creativity. Your creativity is truly your own, and it can be your best asset when it comes to making content. This is when trusting your instincts is the most important- nobody else thinks exactly like you do! Surprise your audience. Unveil new perspectives, share unique insights, and let your content shine like a radiant star in the night sky. It’s not about following the herd but daring to stand alone as a beacon of innovation.
The Whole Package
Great content comes from great content creators. Trust yourself, take risks, be bold, be funny, and use your imagination. Make the content that you would like to see yourself. You are the whole package, now go forth and create!
KEY27 Marketing Oakville
At KEY27 Marketing Oakville we can help you craft a successful and creative digital marketing campaign. Want to know more? Contact KEY27 Marketing today for a free consultation! We look forward to creating with you.
