The concept behind rebranding might seem deceptively simple: change the logo and maybe the color scheme, and voilà! Now your company is ready to take on the world. However, there’s a lot more to your rebranding strategy than you might appreciate at the outset. To help...
Pay-per-click, or PPC management is the process of directing traffic to a website or ad campaign through the use of paid search engine advertising. It is a crucial aspect of marketing, as it can help drive website traffic and conversions. Effectively managing a PPC...
Having an integrated media plan is important for your marketing strategy. An integrated marketing plan will combine multiple channels such as content, email, display advertising and social media in order to promote a cohesive message to an audience. Although an...
Search Engine Optimization, or SEO for short, is a term you’ve probably come across in your online marketing efforts. Everyone raves about SEO and how helpful it can be – and you know what? They’re right. Proper SEO is crucial to achieving pretty much every...
What image does the word “stability” call to one’s mind? Whether it is a precariously perched tree on the edge of a cliff, or sunflowers bravely standing their ground against the wind, stability can be found quite frequently in nature. Stability is the quality of...
A good digital marketer will consider all the Google ranking factors whenever they are working on their business’s online presence. To increase your chances of ranking, convincing people to buy your product, subscribing to your newsletter, or even coming back to your...
