by Octavian Nastase | Jun 9, 2023 | Online Marketing, SEO
Meta descriptions are crucial in optimizing a website’s search engine visibility and attracting potential customers. Businesses are frequently pulled between two strategies when it comes to SEO split testing: product-focused meta descriptions that highlight...
by Octavian Nastase | Jan 18, 2023 | Analytics, Online Conversion Optimization, SEO
Your website is one of the most powerful, if not the most powerful, marketing tools in your arsenal. It is an effective way to connect with your target audience, market your business, sell your products and services, and share your brand image (among other benefits...
by Octavian Nastase | Sep 7, 2022 | SEO, Shopify
Search Engine Optimization, or SEO for short, is a term you’ve probably come across in your online marketing efforts. Everyone raves about SEO and how helpful it can be – and you know what? They’re right. Proper SEO is crucial to achieving pretty much every...
by Octavian Nastase | Aug 10, 2022 | Google, SEO
A good digital marketer will consider all the Google ranking factors whenever they are working on their business’s online presence. To increase your chances of ranking, convincing people to buy your product, subscribing to your newsletter, or even coming back to your...
by Octavian Nastase | Oct 15, 2021 | Google, SEO
Search engine spiders are also called web crawlers. Google SEO Spiders are internet bots that crawl websites and store information for the search engine to index. In other words, all your Google searches come from Google’s index. This is a massive and constantly...
by Octavian Nastase | Jul 9, 2021 | Online Marketing, SEO
The best search engine optimization tools make it simpler and easier to manage and monitor your search engine rankings to ensure your website is both search-friendly and optimized for performance. But how can a business know which keywords to target on its sales...