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What Is Website Conversion Optimization?
Before explaining what website conversion optimization is, let’s take a look at each aspect of the term: 1. Website is the obvious one! 2. Conversion occurs when a visitor to your website does what you want them to do, for example make a purchase, sign up for your...
The Importance of Digital Marketing over the Holidays
Can you believe it is already time to prepare for the festive season? Digital marketing during this busy time of year is crucial if you want to remain ahead of the curve. The reason for this started when holiday shopping morphed from a relationship-oriented event in a...
What Are Google SEO Spiders and How Do They Work?
Search engine spiders are also called web crawlers. Google SEO Spiders are internet bots that crawl websites and store information for the search engine to index. In other words, all your Google searches come from Google’s index. This is a massive and constantly...
Examples of Great Mobile Marketing Campaigns
With the rapid evolution of mobile marketing and the accelerated innovations of smartphone technology, few marketing fields are as exciting today. While consumer habits and mobile technology change so fast, your mobile marketing must be as cutting-edge as possible....
A new e-commerce experience launched by TikTok
TikTok is getting serious about e-commerce. The recently launched new TikTok Shop feature places products before users’ eyes, entertainingly blending infomercials with small-screen live streams. The result is an enticing, close-up connection between the seller and...
Online marketing: SEO tools to boost SERP rankings
The best search engine optimization tools make it simpler and easier to manage and monitor your search engine rankings to ensure your website is both search-friendly and optimized for performance. But how can a business know which keywords to target on its sales...
Pandemic impact: mobile marketing advances rapidly
Marketing has witnessed significant shifts from how Covid-19 is changing consumer behavior, with many changes possibly altering the industry indefinitely. Customer behavior has fluctuated significantly over the last year. However, there are reasons for marketers to be...
Should business owners care about Clubhouse?
Clubhouse delivers a social experience that is very similar to an audio-only virtual event on a massive scale. There are currently approximately 1 million Clubhouse business users, and there are a few thousand rooms where people from around the globe are holding...
Web design inspiration for your new site
Technology changes fast, and the same goes for website design trends. Website features and design elements that were once modern and innovative may have become cliched, tired, and overdone in recent years. The last thing you want as users arrive at your site is to...
Digital marketing trends for 2021
A couple of years ago, artificial intelligence, voice search engine optimization (VSEO) and data-driven marketing were ambitious concepts and all seemed a bit far-fetched. Yet, these innovative digital marketing trends are among the top priorities for most business...
Get More Leads With Online Conversion Optimization
All businesses, particularly newly launched ventures, rely on increased sales. Navigating through marketing strategies to achieve results might seem an intimidating task, but conversion rate optimization (CRO) can boost your revenue. This strategy is a systematic...
Online marketing in a more competitive world
Each year online marketing gets more competitive. Google now processes over 40,000 search queries every second on average. A tremendous amount of content is created on a daily basis and delivered via social media, blogs, and various other online channels. Although...
Businesses moving online at a higher speed, turning to digital marketing
COVID-19 forced us to rethink our daily lives from work to school to entertainment. In response to travel bans, school closures, and social distancing, many people turned to digital tools to work, learn and order everything from essential items such as groceries to...
Content Development for Online Marketing – 360 Online Content Design
These days more than ever, a strong online presence is key to business strategy. And yet, as more and more businesses launch and relaunch their websites, how can you rise above the noise? Why should customers choose you over your competition? Content is king With our...
The new face of SEO
The SEO landscape has changed profoundly over the last decade, often in lockstep with the introduction of new technologies, such as voice assistants, artificial intelligence (AI), and the rise and growth of mobile experiences. Google search optimization and other...
Why businesses, like humans, are accepting Unhealthy Business Relationships
Like in personal relationships, you can find in a client - supplier relation one of them being an 'abuser'. If the client is the one abusing, there are 2 options on the table for the supplier: a. Fire the client b. Find ways to deal with it It is not as easy as it...
Website Development in Oakville done … CHEAP
In a land not far away there was a business man. He planned to open 2 offices, one in Northville and one in Southville. Because he heard that websites can be built cheap, he hired a young apprentice (aka somebody with not too much experience) to build the two...
3 most important questions from our clients
During the first meeting with a prospect client, there are a few questions they are asking. They are asked because the business executive might just don’t know or because these questions are sources of anxiety, regarding online marketing strategies and tactics....
Online Reviews Going Bad. Your Words are STRONG, but you are also RESPONSIBLE for them
Some of us grew up in an environment where we could not say too much, we could not express our opinions. At that time, it was not allowed or it was not a habit or it was considered rude. We grew up, the things changed, the cultures evolved and the technology offered...
Social Media Marketing in Sport | 14 years old boy travels the world
How 14 years old boy from Oakville is seen by people from all over the world. Disclaimer: I am a professional working in Online Marketing Consulting field, so I am used with stories and case studies about how impactful is Social Media. These days I am living it more...
Should we educate ourselves? How much should we trust others with our dreams?
I would like to start with a quote from one of my networking partners: “Is amazing how many young business people are not aware how to use online tools for their business” Which is true: a lot of us, pursuing our dreams, looking to do what we like most or to make a...
2015 Digital Trends from Adobe & eConsultancy (part3) – The CX, Customer Experience
Question: What is/was the most exciting opportunity? While the objectives for 2014 were not reached, Customer Experience is still the most look after subject for 2015, at a quite long distance from the next ‘contestant’ – Content Marketing. And, on a regional basis...