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A good digital marketer will consider all the Google ranking factors whenever they are working on their business’s online presence. To increase your chances of ranking, convincing people to buy your product, subscribing to your newsletter, or even coming back to your...

Trust is a quality that can make or break any relationship.What is trust, exactly? Specifically within the context of relationships, business or otherwise, trust is knowing that the other person has your best interest in mind. You can assume that their actions towards...

“Tackle the root cause, not the effect.” – Haresh Sippy, BusinessmanNo road is completely smooth- problems and challenges are a part of life. If you are an entrepreneur and own a business, you are well aware of this fact. There are endless things that can (and do) go...

Life is a marathon, not a sprint. The same is true for growing a business- success doesn’t happen overnight, but over years of hard work and through careful planning with industry insight. In light of this, you want to surround yourself with as many reliable,...

As a digital marketing company, out team at KEY27 Marketing Oakville networks with a plethora of people on a daily basis. One thing we’ve learned over the years? Our clients seem to overwhelmingly value professionalism and integrity. We decided to do a deep-dive on...

In case you didn’t know it, the Metaverse is here! While it is true that technologies such as VR and AR have been around for a while already, they are now truly entering the mainstream. Collectively, these technologies and the experiences they generate are referred to...

Just as the name implies, a landing page is where visitors to your website arrive after clicking a button elsewhere, for example, a link in an email, Google ads, or ads on YouTube, social media platforms, or other such places on the web. An effective component of...

Would you believe it if you heard that a newsletter saved someone’s life? It may seem implausible, dramatic at best, but that is the power of email newsletters. Not buying it? Read on to discover how you, too, can leverage email newsletters for life-changing results!...

To be transparent, in the literal sense, means to be clear. It entails that something (or someone) is completely see-through - allowing light to shine on things the way they truly are. In a world of Tinder Swindlers and Anna Delveys, transparency from a business (and...

Many companies claim to be “results-oriented”. But what does that actually mean? What does it mean to be results-oriented? On an individual level, it entails having purpose and the necessary drive to achieve your set goals.As a company, the definition expands much...

“Being successful requires being proactive and not waiting for life to come at you. It means you’re on offense, not defence. You’re active, not passive.” – Benjamin P. Hardy, Organizational Psychologist and Author What does it mean to be proactive? As Benjamin P....

Let’s make  2022 the year to not merely survive, but thrive with an online presence strategically crafted through online marketing consulting. The primary benefit of e-marketing is its effectiveness in reaching and engaging with prospects and customers. In the same...

The word “serving” can elicit a great number of expectations and images, depending on the context that it is used in. When arriving at a fine-dining establishment, one can expect to be “served” with the utmost respect, and have all of their needs met with ease....

A logo and a tagline aren't enough to define a company's identity. It's a combination of all the signs and symbols that distinguish a business. Corporate identity is the collection of visual (including textual) elements that make your business unique. Your brand...

Search engine spiders are also called web crawlers. Google SEO Spiders are internet bots that crawl websites and store information for the search engine to index. In other words, all your Google searches come from Google’s index. This is a massive and constantly...

With the rapid evolution of mobile marketing and the accelerated innovations of smartphone technology, few marketing fields are as exciting today. While consumer habits and mobile technology change so fast, your mobile marketing must be as cutting-edge as possible....

TikTok is getting serious about e-commerce. The recently launched new TikTok Shop feature places products before users’ eyes, entertainingly blending infomercials with small-screen live streams. The result is an enticing, close-up connection between the seller and...