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In case you didn’t know it, the Metaverse is here! While it is true that technologies such as VR and AR have been around for a while already, they are now truly entering the mainstream. Collectively, these technologies and the experiences they generate are referred to...

Just as the name implies, a landing page is where visitors to your website arrive after clicking a button elsewhere, for example, a link in an email, Google ads, or ads on YouTube, social media platforms, or other such places on the web. An effective component of...

Would you believe it if you heard that a newsletter saved someone’s life? It may seem implausible, dramatic at best, but that is the power of email newsletters. Not buying it? Read on to discover how you, too, can leverage email newsletters for life-changing results!...

To be transparent, in the literal sense, means to be clear. It entails that something (or someone) is completely see-through - allowing light to shine on things the way they truly are. In a world of Tinder Swindlers and Anna Delveys, transparency from a business (and...

Many companies claim to be “results-oriented”. But what does that actually mean? What does it mean to be results-oriented? On an individual level, it entails having purpose and the necessary drive to achieve your set goals.As a company, the definition expands much...

“Being successful requires being proactive and not waiting for life to come at you. It means you’re on offense, not defence. You’re active, not passive.” – Benjamin P. Hardy, Organizational Psychologist and Author What does it mean to be proactive? As Benjamin P....

Let’s make  2022 the year to not merely survive, but thrive with an online presence strategically crafted through online marketing consulting. The primary benefit of e-marketing is its effectiveness in reaching and engaging with prospects and customers. In the same...

The word “serving” can elicit a great number of expectations and images, depending on the context that it is used in. When arriving at a fine-dining establishment, one can expect to be “served” with the utmost respect, and have all of their needs met with ease....

A logo and a tagline aren't enough to define a company's identity. It's a combination of all the signs and symbols that distinguish a business. Corporate identity is the collection of visual (including textual) elements that make your business unique. Your brand...

Search engine spiders are also called web crawlers. Google SEO Spiders are internet bots that crawl websites and store information for the search engine to index. In other words, all your Google searches come from Google’s index. This is a massive and constantly...

With the rapid evolution of mobile marketing and the accelerated innovations of smartphone technology, few marketing fields are as exciting today. While consumer habits and mobile technology change so fast, your mobile marketing must be as cutting-edge as possible....

TikTok is getting serious about e-commerce. The recently launched new TikTok Shop feature places products before users’ eyes, entertainingly blending infomercials with small-screen live streams. The result is an enticing, close-up connection between the seller and...

Technology changes fast, and the same goes for website design trends. Website features and design elements that were once modern and innovative may have become cliched, tired, and overdone in recent years. The last thing you want as users arrive at your site is to...