Online marketing in a more competitive world
Each year online marketing gets more competitive. Google now processes over 40,000 search queries every second on average. A tremendous amount of content is created on a daily basis and delivered via social media, blogs, and various other online channels. Although...
Businesses moving online at a higher speed, turning to digital marketing
COVID-19 forced us to rethink our daily lives from work to school to entertainment. In response to travel bans, school closures, and social distancing, many people turned to digital tools to work, learn and order everything from essential items such as groceries to...
Content Development for Online Marketing – 360 Online Content Design
These days more than ever, a strong online presence is key to business strategy. And yet, as more and more businesses launch and relaunch their websites, how can you rise above the noise? Why should customers choose you over your competition? Content is king With our...
The new face of SEO
The SEO landscape has changed profoundly over the last decade, often in lockstep with the introduction of new technologies, such as voice assistants, artificial intelligence (AI), and the rise and growth of mobile experiences. Google search optimization and other...
Why businesses, like humans, are accepting Unhealthy Business Relationships
Like in personal relationships, you can find in a client - supplier relation one of them being an 'abuser'. If the client is the one abusing, there are 2 options on the table for the supplier: a. Fire the client b. Find ways to deal with it It is not as easy as it...
Website Development in Oakville done … CHEAP
In a land not far away there was a business man. He planned to open 2 offices, one in Northville and one in Southville. Because he heard that websites can be built cheap, he hired a young apprentice (aka somebody with not too much experience) to build the two...
3 most important questions from our clients
During the first meeting with a prospect client, there are a few questions they are asking. They are asked because the business executive might just don’t know or because these questions are sources of anxiety, regarding Internet Marketing strategies and tactics....
Online Reviews Going Bad. Your Words are STRONG, but you are also RESPONSIBLE for them
Some of us grew up in an environment where we could not say too much, we could not express our opinions. At that time, it was not allowed or it was not a habit or it was considered rude. We grew up, the things changed, the cultures evolved and the technology offered...
Social Media Marketing in Sport | 14 years old boy travels the world
How 14 years old boy from Oakville is seen by people from all over the world. Disclaimer: I am a professional working in Internet Marketing Consulting field, so I am used with stories and case studies about how impactful is Social Media. These days I am living it more...
Should we educate ourselves? How much should we trust others with our dreams?
I would like to start with a quote from one of my networking partners: “Is amazing how many young business people are not aware how to use online tools for their business” Which is true: a lot of us, pursuing our dreams, looking to do what we like most or to make a...
2015 Digital Trends from Adobe & eConsultancy (part3) – The CX, Customer Experience
Question: What is/was the most exciting opportunity? While the objectives for 2014 were not reached, Customer Experience is still the most look after subject for 2015, at a quite long distance from the next ‘contestant’ – Content Marketing. And, on a regional basis...
2015 Digital Trends from Adobe & eConsultancy (part2)
Interesting results for this question: To what extent does digital permeate your own organization’smarketing activities? The positive aspect: 70% of companies have the digital marketing tactics integrated with the other marketing programs.So, more and more companies...
2015 Digital Trends from Adobe & eConsultancy (part1 – today about 2014)
In a recent report, a Quarterly Digital Intelligence Briefing, Adobe released some interesting facts about 2014 (see the image below). Content Marketing, Social and Video exceeded the 2014 predictions, which is not a surprise. I am surprised by Customer Experience and...
Another Google Hammer moment on guest blogging
We mentioned some time ago about Google action against ‘guest blogging’. They made it very clear and direct. With no other ways to interpret it. But, some did not pay attention to details and they wanted to make a stand. Conclusion: it did not work. Here is the...
Why misleading the companies in need of SEO?
You hear a lot of 'SEO is DEAD' taglines this day. And this article made me react No, SEO is not dead. Is just transforming. I do not agree with the statement 'SEO is Dead'. I agree with the fact that how SEO is done these days is very different from 5 years ago. And...
DUPLICATE CONTENT – Reminder from Official Google Webmaster Central Blog
In case there was not clear enough: Google does not like the 'duplicated content'. You can see below what they mean by duplicated content. And I would say this does not apply only to affiliate programs and only to video's. Official Google Webmaster Central Blog Our...
Google-hammer time!
Hello and good to see you. Unfortunately, there is bad news in this post. But, also, some good ones. I will start with the one which is not welcome: Google (through the mouth of an important googler – Matt Cutts) announces that guest blogging is not consider important...
The stats of the month
Enjoy these ones and compare with your numbers: Women spend more time on smartphones, tablets How content is seen online: