Like in personal relationships, you can find in a client - supplier relation one of them being an 'abuser'. If the client is the one abusing, there are 2 options on the table for the supplier: a. Fire the client b. Find ways to deal with it It is not as easy as it...

In a land not far away there was a business man. He planned to open 2 offices, one in Northville and one in Southville. Because he heard that websites can be built cheap, he hired a young apprentice (aka somebody with not too much experience) to build the two...

During the first meeting with a prospect client, there are a few questions they are asking. They are asked because the business executive might just don’t know or because these questions are sources of anxiety, regarding Internet Marketing strategies and tactics....

Question: What is/was the most exciting opportunity? While the objectives for 2014 were not reached, Customer Experience is still the most look after subject for 2015, at a quite long distance from the next ‘contestant’ – Content Marketing. And, on a regional basis...

Interesting results for this question: To what extent does digital permeate your own organization’smarketing activities? The positive aspect: 70% of companies have the digital marketing tactics integrated with the other marketing programs.So, more and more companies...

In a recent report, a Quarterly Digital Intelligence Briefing, Adobe released some interesting facts about 2014 (see the image below). Content Marketing, Social and Video exceeded the 2014 predictions, which is not a surprise. I am surprised by Customer Experience and...

Enjoy these ones and compare with your numbers: Women spend more time on smartphones, tablets How content is seen online: