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What to Look Out for When You’re Rebranding
The concept behind rebranding might seem deceptively simple: change the logo and maybe the color scheme, and voilà! Now your company is ready to take on the world. However, there’s a lot more to your rebranding strategy than you might appreciate at the outset. To help...
A Guide To Pay-Per-Click Advertising
Pay-per-click advertising, also known as PPC and paid search advertising, is an online marketing model available to businesses of all sizes. When a potential customer uses Google, for example, to search for a soccer ball and clicks on an advertisement, the advertiser...
PPC Management to Maximize Revenue
Pay-per-click, or PPC management is the process of directing traffic to a website or ad campaign through the use of paid search engine advertising. It is a crucial aspect of marketing, as it can help drive website traffic and conversions. Effectively managing a PPC...
What You Need to Know About Integrated Media Planning
Having an integrated media plan is important for your marketing strategy. An integrated marketing plan will combine multiple channels such as content, email, display advertising and social media in order to promote a cohesive message to an audience. Although an...
Does Shopify Provide SEO Services?
Search Engine Optimization, or SEO for short, is a term you’ve probably come across in your online marketing efforts. Everyone raves about SEO and how helpful it can be - and you know what? They’re right. Proper SEO is crucial to achieving pretty much every online...
KEY27 Responsibility and Stability
What image does the word “stability” call to one’s mind? Whether it is a precariously perched tree on the edge of a cliff, or sunflowers bravely standing their ground against the wind, stability can be found quite frequently in nature. Stability is the quality of...
Critical Google Ranking Factors You Should Be Aware Of
A good digital marketer will consider all the Google ranking factors whenever they are working on their business’s online presence. To increase your chances of ranking, convincing people to buy your product, subscribing to your newsletter, or even coming back to your...
How social media trends can influence SEO
Is your business following the latest social media trends? It should be! Social media trends can provide an excellent opportunity to provide visibility for a brand, grow its following and enhance search engine optimization (SEO). In short, it is the new way to keep...
KEY27 Trust & Commitment
Trust is a quality that can make or break any relationship.What is trust, exactly? Specifically within the context of relationships, business or otherwise, trust is knowing that the other person has your best interest in mind. You can assume that their actions towards...
KEY27 Problem Solving
“Tackle the root cause, not the effect.” – Haresh Sippy, BusinessmanNo road is completely smooth- problems and challenges are a part of life. If you are an entrepreneur and own a business, you are well aware of this fact. There are endless things that can (and do) go...
KEY27 a Long-term Partner
Life is a marathon, not a sprint. The same is true for growing a business- success doesn’t happen overnight, but over years of hard work and through careful planning with industry insight. In light of this, you want to surround yourself with as many reliable,...
KEY27 Professionalism & Integrity
As a digital marketing company, out team at KEY27 Marketing Oakville networks with a plethora of people on a daily basis. One thing we’ve learned over the years? Our clients seem to overwhelmingly value professionalism and integrity. We decided to do a deep-dive on...
The Future of Digital Marketing in The Metaverse
In case you didn’t know it, the Metaverse is here! While it is true that technologies such as VR and AR have been around for a while already, they are now truly entering the mainstream. Collectively, these technologies and the experiences they generate are referred to...
What is a Landing Page (LP) Design?
Just as the name implies, a landing page is where visitors to your website arrive after clicking a button elsewhere, for example, a link in an email, Google ads, or ads on YouTube, social media platforms, or other such places on the web. An effective component of...
The Effectiveness of Newsletters for Marketing a Business
Would you believe it if you heard that a newsletter saved someone’s life? It may seem implausible, dramatic at best, but that is the power of email newsletters. Not buying it? Read on to discover how you, too, can leverage email newsletters for life-changing results!...
KEY27 Marketing’s Transparency
To be transparent, in the literal sense, means to be clear. It entails that something (or someone) is completely see-through - allowing light to shine on things the way they truly are. In a world of Tinder Swindlers and Anna Delveys, transparency from a business (and...
KEY27 Results Oriented firm
Many companies claim to be “results-oriented”. But what does that actually mean? What does it mean to be results-oriented? On an individual level, it entails having purpose and the necessary drive to achieve your set goals.As a company, the definition expands much...
Being PROACTIVE
“Being successful requires being proactive and not waiting for life to come at you. It means you’re on offense, not defence. You’re active, not passive.” – Benjamin P. Hardy, Organizational Psychologist and Author What does it mean to be proactive? As Benjamin P....
What is Online Marketing Consulting?
Let’s make 2022 the year to not merely survive, but thrive with an online presence strategically crafted through online marketing consulting. The primary benefit of e-marketing is its effectiveness in reaching and engaging with prospects and customers. In the same...
What does it mean to “Serve”?
The word “serving” can elicit a great number of expectations and images, depending on the context that it is used in. When arriving at a fine-dining establishment, one can expect to be “served” with the utmost respect, and have all of their needs met with ease....
How to Strengthen Your Corporate Identity?
A logo and a tagline aren't enough to define a company's identity. It's a combination of all the signs and symbols that distinguish a business. Corporate identity is the collection of visual (including textual) elements that make your business unique. Your brand...
What Is Website Conversion Optimization?
Before explaining what website conversion optimization is, let’s take a look at each aspect of the term: 1. Website is the obvious one! 2. Conversion occurs when a visitor to your website does what you want them to do, for example make a purchase, sign up for your...