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Sell, Sell, Sell! But Wait, There’s More: The Art of Selling with Swagger
Ah, selling—the ancient dance of merchants and consumers! From street bazaars to flashy infomercials, we've witnessed countless attempts to entice us into parting ways with our hard-earned gold. But let me tell you a little secret, dear reader, as whispered by the...
Cracking the Email Code: The Art of Writing Less and Saying More
Ah, email—the modern-day scroll of the digital world! We've all been there, staring at that blank screen, fingers poised to unleash our inner Shakespeare upon the unsuspecting recipient. But wait! Before you conjure up a literary masterpiece, let me introduce you to...
Google Analytics 4: A Guide to Conversion Tracking
Google Analytics is a robust tool that gives valuable information about how a website works and how people use it. It lets companies make choices based on data and improve their marketing strategies. Conversion tracking is integral to Google Analytics because it...
How to Create Clickable Title Tags with ChatGPT
SEO title tags are vital to getting people to click on your web pages and increasing their click-through rates (CTRs). Making title tags that work for users and align with the best search engine optimization (SEO) practices can significantly impact your website's...
Why You Should Spy on Competitors for Marketing Success
Competitor research is vital to growing a business and doing well in marketing. By learning about your competitors' strategies, strengths, and weaknesses, you can make smart choices that give your brand an edge. In this blog post, we'll discuss why competitor analysis...
How to Leverage AI Solutions for Improved Website Analytics
Website analytics is a key part of knowing how your online presence is doing and how to improve it. By looking at website metrics and data, companies can learn a lot about how users behave, how often they convert, and how they feel about the site. In this blog post,...
The Sneaky Sorcery of Unmarketing: How to Woo Customers Without Their Knowing
Ah, marketing! The age-old art of convincing people they desperately need something they didn't know existed, or perhaps even something they don't need at all! We've all been there, right? Those relentless ads that pop up on our screens, bombard our social media...
5 Digital Marketing Strategies to Improve Customer Retention
Do you want to increase the number of customers staying with you and returning? ]In this blog post, we discuss five effective digital marketing methods that can help you improve the customer experience, get people involved, and keep customers longer. Discover how...
SEO (Search Engine Optimization) Split Testing: Product-Focused vs. CTA-Focused Meta Descriptions
Meta descriptions are crucial in optimizing a website's search engine visibility and attracting potential customers. Businesses are frequently pulled between two strategies when it comes to SEO split testing: product-focused meta descriptions that highlight certain...
Components of a Competitive Marketing Strategy
Do you need help to cut through the noise and reach your target audience? Are your marketing efforts failing to drive conversions and growth for your business? If so, it may be time to re-evaluate your marketing strategy and ensure that it includes all the key...
Why Companies Use Free Delivery As A Marketing Strategy
Is free delivery part of your marketing strategy? If not, should it be? As with everything related to doing business and specifically an e-commerce business, there are risks and rewards to offering free shipping. An effective business plan should include free delivery...
A Helping Guide to Website Analysis
Your website is one of the most powerful, if not the most powerful, marketing tools in your arsenal. It is an effective way to connect with your target audience, market your business, sell your products and services, and share your brand image (among other benefits...
What to Look Out for When You’re Rebranding
The concept behind rebranding might seem deceptively simple: change the logo and maybe the color scheme, and voilà! Now your company is ready to take on the world. However, there’s a lot more to your rebranding strategy than you might appreciate at the outset. To help...
A Guide To Pay-Per-Click Advertising
Pay-per-click advertising, also known as PPC and paid search advertising, is an online marketing model available to businesses of all sizes. When a potential customer uses Google, for example, to search for a soccer ball and clicks on an advertisement, the advertiser...
PPC Management to Maximize Revenue
Pay-per-click, or PPC management is the process of directing traffic to a website or ad campaign through the use of paid search engine advertising. It is a crucial aspect of marketing, as it can help drive website traffic and conversions. Effectively managing a PPC...
What You Need to Know About Integrated Media Planning
Having an integrated media plan is important for your marketing strategy. An integrated marketing plan will combine multiple channels such as content, email, display advertising and social media in order to promote a cohesive message to an audience. Although an...
Does Shopify Provide SEO Services?
Search Engine Optimization, or SEO for short, is a term you’ve probably come across in your online marketing efforts. Everyone raves about SEO and how helpful it can be - and you know what? They’re right. Proper SEO is crucial to achieving pretty much every online...
KEY27 Responsibility and Stability
What image does the word “stability” call to one’s mind? Whether it is a precariously perched tree on the edge of a cliff, or sunflowers bravely standing their ground against the wind, stability can be found quite frequently in nature. Stability is the quality of...
Critical Google Ranking Factors You Should Be Aware Of
A good digital marketer will consider all the Google ranking factors whenever they are working on their business’s online presence. To increase your chances of ranking, convincing people to buy your product, subscribing to your newsletter, or even coming back to your...
How social media trends can influence SEO
Is your business following the latest social media trends? It should be! Social media trends can provide an excellent opportunity to provide visibility for a brand, grow its following and enhance search engine optimization (SEO). In short, it is the new way to keep...
KEY27 Trust & Commitment
Trust is a quality that can make or break any relationship.What is trust, exactly? Specifically within the context of relationships, business or otherwise, trust is knowing that the other person has your best interest in mind. You can assume that their actions towards...
KEY27 Problem Solving
“Tackle the root cause, not the effect.” – Haresh Sippy, BusinessmanNo road is completely smooth- problems and challenges are a part of life. If you are an entrepreneur and own a business, you are well aware of this fact. There are endless things that can (and do) go...
