A strong online presence, in the form of a website, can be responsible – directly or indirectly – for your business’s growth and revenue. There is no question that the quality of your website affects your results.
We have helped companies of all sizes to create their digital presence. Many of our clients have been concerned that they do not have the technical expertise to manage and maintain their digital presence, but that is what we are here for. Clients have realised – very quickly – how simple the management of a website can be. Other clients are afraid that building and maintaining an online presence will be too costly, but they have been pleasantly surprised by the costs and how flexible they are.
Having a website increases your organization’s credibility. Any organization which still does not have an online presence in 2023 is really jeopardizing its chances of being taken seriously. Your competitors are all on the web; you should be too. Developing a website that has an appealing aesthetic while conveying the important information you need to get to your customers is the key.
Without a website, people may question your legitimacy as a business. Having a website is an opportunity to make a great first impression and give people comfort that you’re a real business.
Website Design and Development
The most important factor in website design is recognizing how to make the site look visually appealing while enticing visitors to complete the site goals.
The content and graphics on your site can make the difference between engaging potential customers.
Ensuring a professional look and feel is the first step towards online conversion.
Four Great reasons to Create a Website for Your Business Today
1. Your business looks credible
Many people will not trust a business that doesn’t have a professional-looking website. No matter the size of your organization, you need a site. Having just a one-page website is better than having no presence.
On the other hand, creating a Facebook profile page or an Instagram account is the easiest thing in the world – ask any scammer. Using fake data, it takes only minutes to establish a presence on these and other social media platforms. This is another reason why a professional business website will give your company the legitimacy it deserves.
When people click on your modern, up-to-date site and discover the information they need, your business’s credibility is instantly enhanced. People will trust your business and have all the information they require. In this digital age, there is just no getting around it. In fact, in 2019, research showed that 70-80% of potential customers are lost to businesses without websites.
Having a website means that you control your own narrative. The information that is available to the public about your organization is coming from you; it is moderated and checked by a reliable source instead of hearsay and unreliable commentary.
When you control your domain name, it also applies to your email addresses, adding to your professional image. A generic, platform-based email address does not inspire confidence.
2. The website will bring in new customers
The return on investment is tangible. Apart from showing your investors that you are making the right decisions, your website can show off your social actions and behavior. Information like this often influences purchasing decisions and credibility.
If your website is optimized, it can pop up on page one of Google searches, thereby garnering new customers that may not even have been specifically looking for your company. Your professional website could be just the thing to entice them to bring their business your way.
As many as 80% of people research a business online before making a purchase or going to the store; and websites are among the top three sources of new customers, while 97% of consumers go online to find a local business or local services. Imagine choosing to lose out on this huge number of potential customers.
3. It is easier than you think
Today, you can create a website without coding by using AI, a template, or a website builder.
Your landing pages must be convincing. Immediately show people the benefits of your products or services with easy-to-navigate headings and bullet points. Blog articles also drive traffic to your site through effective use of keywords. A call to action on your site gives customers an option to contact you.
The great news is that creating a website is cheaper than you think. Nearly a third of small businesses that have a website have spent less than $500 dollars on it.
If you want to create a website for your business in 2023, you should find a hosting service that can grow with your needs. Choose the right software or service to build your website. Take some time for learning and planning. Select a digital marketing company that can take care of all the technical details for you and provide a tailor-made website solution that suits your company – no matter how large or small it is.
4. Your website is your digital headquarters
Your business website is an essential part of your online presence. Your website is an important component of your branding and identity. It allows you to communicate directly with your customers and the public. Equally importantly, it allows them to communicate directly with you from anywhere in the world by using just your business name. Your website also gives you a space to sell your products and services directly.
75% of people have judged a company’s credibility based on its website design. Yours should be in line with the top trends for 2023:
- Increased web accessibility especially for users with disabilities and impairments.
- Nostalgia: a trend that has crept into every sphere from product design to website graphics.
- AI: everything from UX, UI design, development of visually appealing chatbots that can serve as virtual assistants is now available for your site.
- Minimalism: using limited color palettes and fewer design elements to convey the point
- Micro interactions: require less input from users and are extremely helpful for increasing engagement
- Mobile-friendly designs: so that users can enjoy your site no matter what device they’re using.
- Augmented reality: combining computer-generated content with real-world elements.
- Dark mode: may extend device battery life and many users find it easier to read on a dark background.
Turn your Business Potential into Profits
Why choose KEY27 to design and build your website?
KEY27’s commitment to you, translates into the amount of work put into the project until you are satisfied with the result (within the agreed requirements). This is what our “100% Satisfaction Guaranteed” stands for.
Our goal is to bring creativity and performance into your business.
Your business and your image need the right representation. KEY27’s design work will take into consideration your corporate and individual vision. We call this understanding the DESIGN component of building a website.
The website will have the FUNCTIONALITY that ensures the visitors engagement helping them to fulfil the website goal(s).
KEY27 uses reliable tools that will help transform your online business ‘potential’ into ‘reality’.
Your TARGET MARKET has specific needs and behaviour. KEY27 will work with you to understand them, making sure your website will ‘talk’ to your visitors so they will find fast how to reach their objectives and your goals.
Captivate your Audience
We pride ourselves on building innovative, creative, and usable websites and applications.
Whether you are in the business, artistic or commercial industry we can create an online presence that will drive customers to you and ensure that your brand and identity remains with them long after they leave your website.
We are fluent in all the latest technologies and can utilize the right tools for each custom website ensuring that costs are kept low while quality remains high.
Whether building a multi page e-commerce website or simply giving a facelift to an existing site, we will provide the most creative website design to convert solutions to fit your budget and your goals.
Get in touch with the team at KEY27 today for more information about taking your business to new heights with our web design and development services.
