What to Look Out for When You’re Rebranding

What to Look Out for When You’re Rebranding

The concept behind rebranding might seem deceptively simple: change the logo and maybe the color scheme, and voilà! Now your company is ready to take on the world. However, there’s a lot more to your rebranding strategy than you might appreciate at the outset. To help...
How to Strengthen Your Corporate Identity?

How to Strengthen Your Corporate Identity?

A logo and a tagline aren’t enough to define a company’s identity. It’s a combination of all the signs and symbols that distinguish a business. Corporate identity is the collection of visual (including textual) elements that make your business...