Online Marketing for Professional Accounting Services

At KEY27 Marketing Oakville, our top priority is our clients’ satisfaction. Regardless of the industry in which your business operates, we are committed to helping you achieve your online marketing goals.

This case study focuses on the work we performed and the results we achieved for a client providing professional accounting services.

When the client first approached us, they were facing several online marketing challenges—many of which are common for businesses trying to establish a presence online.

One of their main struggles was attracting clients from a specific target market that they knew they could serve: U.S. companies with Canadian payroll needs. They felt there was a gap in their marketing strategy, resulting in missed opportunities due to their limited exposure in the U.S. market. Uncertain of how to expand their reach in this competitive space, they also felt their online lead generation efforts were not meeting expectations.

At KEY27 Marketing, we had encountered and solved similar challenges before, and we were eager to help improve their online presence and align it with their goals. After a thorough consultation to define the client’s objectives and budget, we began by conducting an initial Online Competitive Analysis. This process allowed us to evaluate how their business metrics compared to those of their competitors. The analysis provided valuable insights into what other companies were doing online and identified opportunities to enhance our client’s marketing strategy.