by Octavian Nastase | Feb 13, 2023 | Consulting, Marketing Strategies
Is free delivery part of your marketing strategy? If not, should it be? As with everything related to doing business and specifically an e-commerce business, there are risks and rewards to offering free shipping. An effective business plan should include free delivery...
by Octavian Nastase | Sep 13, 2022 | Consulting, Marketing Strategies
Having an integrated media plan is important for your marketing strategy. An integrated marketing plan will combine multiple channels such as content, email, display advertising and social media in order to promote a cohesive message to an audience. Although an...
by Octavian Nastase | Nov 1, 2021 | Marketing Strategies, Online Marketing
Can you believe it is already time to prepare for the festive season? Digital marketing during this busy time of year is crucial if you want to remain ahead of the curve. The reason for this started when holiday shopping morphed from a relationship-oriented event in a...
by Octavian Nastase | Sep 2, 2021 | Marketing Strategies, Mobile
With the rapid evolution of mobile marketing and the accelerated innovations of smartphone technology, few marketing fields are as exciting today. While consumer habits and mobile technology change so fast, your mobile marketing must be as cutting-edge as possible....
