by Octavian Nastase | Mar 14, 2023 | Consulting, Marketing Strategies
Do you need help to cut through the noise and reach your target audience? Are your marketing efforts failing to drive conversions and growth for your business? If so, it may be time to re-evaluate your marketing strategy and ensure that it includes all the key...
by Octavian Nastase | Feb 13, 2023 | Consulting, Marketing Strategies
Is free delivery part of your marketing strategy? If not, should it be? As with everything related to doing business and specifically an e-commerce business, there are risks and rewards to offering free shipping. An effective business plan should include free delivery...
by Octavian Nastase | Jan 18, 2023 | Analytics, Online Conversion Optimization, SEO
Your website is one of the most powerful, if not the most powerful, marketing tools in your arsenal. It is an effective way to connect with your target audience, market your business, sell your products and services, and share your brand image (among other benefits...
by Octavian Nastase | Dec 8, 2022 | Branding
The concept behind rebranding might seem deceptively simple: change the logo and maybe the color scheme, and voilà! Now your company is ready to take on the world. However, there’s a lot more to your rebranding strategy than you might appreciate at the outset. To help...
by Octavian Nastase | Nov 9, 2022 | SEO
Pay-per-click advertising, also known as PPC and paid search advertising, is an online marketing model available to businesses of all sizes. When a potential customer uses Google, for example, to search for a soccer ball and clicks on an advertisement, the advertiser...
