The concept behind rebranding might seem deceptively simple: change the logo and maybe the color scheme, and voilà! Now your company is ready to take on the world. However, there’s a lot more to your rebranding strategy than you might appreciate at the outset. To help...
Pay-per-click advertising, also known as PPC and paid search advertising, is an online marketing model available to businesses of all sizes. When a potential customer uses Google, for example, to search for a soccer ball and clicks on an advertisement, the advertiser...
Pay-per-click, or PPC management is the process of directing traffic to a website or ad campaign through the use of paid search engine advertising. It is a crucial aspect of marketing, as it can help drive website traffic and conversions. Effectively managing a PPC...
Having an integrated media plan is important for your marketing strategy. An integrated marketing plan will combine multiple channels such as content, email, display advertising and social media in order to promote a cohesive message to an audience. Although an...
Search Engine Optimization, or SEO for short, is a term you’ve probably come across in your online marketing efforts. Everyone raves about SEO and how helpful it can be – and you know what? They’re right. Proper SEO is crucial to achieving pretty much every...
