It’s not about what you’re selling, it’s how you sell it.
Online Marketing with KEY27 Oakville
Since the dawn of currency, people have been trying to sell you things – and before that, they were trying to trade you things. From street bazaars to flashy infomercials, you’ve no doubt born witness to countless attempts to entice you into parting ways with your hard-earned cash.
However, it hardly matters what distinct product is being pushed – selling has always been an art first and foremost. We’ve all bought things we have no use for, all because we encountered some brilliant salesperson or marketing campaign. American author Brian Halligan perfectly summarizes it: “It’s not what you sell that matters as much as how you sell it”! So, what makes for an artful sales tactic? Let’s talk about it.
The Charm of the Salesman
As is the case with many things in life, selling is about confidence. As a salesperson, it’s your job to inspire trust in your customers. Potential clients will be charmed if you know what you’re talking about, carry yourself confidently, and present a picture that is too good to resist. A salesperson’s rapport with a client can be what ultimately seals the deal on a transaction. Some tips: smile, know the answer to any potential question, and LISTEN to your customer to tailor your product to their needs.
The Great Storyteller
In the realm of sales, storytelling reigns supreme. It’s not just about listing features and benefits of your product like a robot. People want to know how the product will improve their lives! You have to create a narrative in which your product is the answer a problem many people have. For example, the air-fryer you’re selling isn’t just a “fast fryer”, it “facilitates quick meals for when you’re on the go, while being healthier than traditional ovens as well”! Now people who don’t have the time to cook for various reasons have found their solution. Providing solutions to people’s problems is how you move products effectively.
The Shopping Experience
You want to make the act of browsing your website or store as enjoyable and easy as possible. A customer shouldn’t have to jump through hoops to purchase your product. The more comfortable a potential client feels in your online or physical store, the more inclined they’ll be to purchase something. Your website should be as user-friendly and easy to navigate as possible. Making ease of browsing and fast checkout a priority on your website will increase your conversion rates (the number of people who actually follow through on what you want them to do on your website) immediately. That’s why it’s important to optimize your website, and KEY27 Marketing Oakville can help with that!
Personalization
The more tailored your product is to someone’s life, the more likely it is they will purchase it. Gone are the days of generic mass emails and cold calls. In the age of digital marketing, you have the power to gather data and tailor your messages with a personal touch- and you should! Address your customers by name, recommend products based on their preferences, and watch as they become loyal patrons.
The Art of Listening
Never underestimate the power of simply listening to your customers. It’s really no great secret. It’s not just about delivering a well-rehearsed sales pitch; it’s about tuning in to your customer’s needs and desires. Oftentimes, they will tell you exactly what they’re looking for! This then allows you to gauge whether your product applies to their circumstances or not, and go forward from there.
Empathy
Sometimes when you are facing a problem, you want an empathetic ear first and foremost. Instead of instantly shoving a product down a customer’s throat, take a moment to get to know their circumstances. Putting yourself in their shoes can foster rapport very quickly and make the customer trust you even more.
Wit
Let’s talk about humor. When it comes to selling, a well-timed joke or a witty remark can work wonders. It lightens the mood, dispels tension, and turns an ordinary sales pitch into an entertaining spectacle. But beware humor can be a double-edged sword. If you overuse it, you may come across as unprofessional. The key is to make sure your customers are laughing with you, not at you!
Trust
Trust is everything. In the world of selling, trust is the pillar on which relationships are built. Be honest, deliver what you promise, and admit when you don’t have all the answers. Following the steps outlined above can help you solidify the trust between you and your customers- and that is ultimately the goal.
In essence, it really is not just about the product you offer—it’s how you go about selling it that matters most. Be charming, tell a story, create a pleasant shopping experience, and personalize your approach. Customer service will also get you a long way: listen with intent, empathize with care, sprinkle humor here and there, and above all, build trust.
You now have all the tools you need to sell with flair. Go forth! Happy selling!
KEY27 Marketing Oakville – How We Can Help
At KEY27, we offer complete digital marketing services. We are client-oriented and result-driven. Test us! We’ll serve your interests. Contact us for a complimentary 30-minute consultation.