SUMMARY:
Quick Takeaways
General Marketing Trends
SEO Insights
Content Marketing Stats
Email Marketing
If you’re running a business in Oakville/Halton Ontario region and trying to stay ahead in the fast-moving world of digital marketing, you know it takes more than just guesswork. Real data helps you make smarter decisions—whether you’re updating your current strategy or building one from scratch.
At KEY27 Marketing Oakville, our approach to online marketing consulting is simple: we use data to drive results. And that’s why we’ve put together this list of 49 marketing stats that highlight what’s working in 2025.
Note: These stats are based on U.S. research, but the trends are very relevant for businesses here in Canada too.
U.S. marketing statistics are highly relevant for Canadian businesses because the two countries share similar consumer behaviors, digital adoption rates, and marketing ecosystems—especially in industries like ecommerce, professional services, and tech. Given the size and maturity of the U.S. market, trends often emerge there first, offering valuable insights that Canadian businesses can adapt proactively. Additionally, many marketing platforms (like Google, Facebook, and LinkedIn) operate with the same algorithms and ad structures in both countries, meaning strategies that perform well in the U.S. are often directly applicable to Canadian audiences with minor localization adjustments.
Quick Takeaways
Paid advertising still eats up most of the budget.
Email marketing delivers the highest ROI.
Video is hot, but not always profitable—yet.
General Marketing Trends
- B2C marketing spend is projected to grow 6% yearly, especially in tech and analytics.
- B2B budgets are tighter than ever—just 7.7% of total revenue on average.
- Even with smaller budgets, B2Bs are leaning into video, AI, and thought leadership.
- Paid ads still take the largest budget share—especially for medium and large companies.
- 92% of marketers are holding strong or increasing brand awareness spending.
- Most marketing dollars go to quick wins—only 31% to long-term brand building.
- Personalized marketing = more sales. 77% of marketers use AI to help.
- CMOs trust their data—but only half have full access to it.
SEO Insights
- SEO brings in twice the ROI of PPC—8.13x vs. 4.04x.
- The longer you stick with SEO, the better the return (up to 198.5% ROI by year five).
- Blog posts bring in the most SEO traffic, followed by tools and homepages.
- Longer content wins—shoot for 1,000+ words per page.
- Want fast results? Try YouTube. Want consistent traffic? Stick with Google.
Content Marketing Stats
- Content marketing is on track to hit $107B by 2026.
- B2C marketers prioritize brand awareness, trust, and education.
- B2B? It’s all about awareness, leads, and nurturing.
- Text still rules—92% create short articles. Video and visuals are close behind.
- Blogs = best ROI. Short-form video? Not so much.
Email Marketing
- Most marketers spend $1K–$5K per year on email.
- Email ROI is huge—$36 return for every $1 spent (and up to $45 in ecommerce).
- Email engagement is up: 45.3% open rate and 4.7% click rate.
- Welcome emails crush it: 83.6% opens and 16.6% clicks.
Social Media Marketing
- Top platforms: Facebook, Instagram, and YouTube.
- Snapchat surprisingly leads in post-discovery purchases.
- 89% of B2B marketers use organic social media to distribute content.
- LinkedIn is the king of B2B marketing value.
- Outbound marketing still works—especially with influencers and key accounts.
Video Marketing
- 93% of marketers say video is essential. Most use it for lead gen or product education.
- 77% of B2Cs upped their video spend last year.
- Video is the top content performer for B2Bs.
- Long-form video is more common than short-form.
- Webinars work wonders for B2B marketing.
- Short videos and livestreams offer the best ROI.
Podcast Marketing
- 91% of marketers are sticking with or growing podcast budgets.
- Podcast searches passed blog searches in 2023.
- 46% of weekly podcast listeners make purchases from podcast ads.
- Podcast ads raise brand awareness 34% better than TV or online.
- Podcast ROI averages 4.9x.
Influencer Marketing
- 24% of marketers are using influencer campaigns.
- Micro-influencers drive the best results—both B2B and B2C.
- They also bring the highest ROI (36.7%).
- Top ROI platforms: Facebook and Instagram.
- AI influencers are gaining traction—human influencers might be on the way out.
Paid Advertising
- 84% of B2Bs use paid media—especially social and search.
- Top ad platforms by conversion rate: Amazon, LinkedIn, Bing.
- Digital ad spend will hit $900B+ by 2028.
- Facebook and Instagram ad costs stay relatively low.
- LinkedIn ads are pricier, but still effective.
- Out-of-home (OOH) advertising is still growing strong in the U.S.
Final Thoughts
Looking at these stats is a great start—but it’s just the beginning. At KEY27 Marketing Oakville, we specialize in turning insights like these into action. Whether it’s SEO, PPC or email, our online marketing consulting services in Oakville are built to help your business grow.
Ready to put this data to work? Contact KEY27 Marketing Oakville today and let’s build a smarter digital strategy together.
