A North American manufacturer of emergency communication systems partnered with KEY27 to improve their online visibility and capture more qualified leads. The company serves clients across the U.S. and Canada and relies on a strong web presence to support sales.

From January to November 2025, we reviewed their year-over-year performance and found clear, measurable growth. This happened during a year with major Google algorithm updates and major changes in search results caused by AI Overviews. Despite the industry-wide disruption, the company saw strong gains.

The Challenge

2025 brought rapid shifts in how search engines display information. AI-driven results, layout changes, and ranking fluctuations made it harder for many businesses to keep their positions and maintain traffic.

The client was already enrolled in a steady, long-term optimization plan to:

• Protect their rankings during constant SERP changes
• Improve the quality and visibility of their key service pages
• Increase conversions on a highly technical B2B website
• Support long sales cycles with stronger lead generation

Our Approach

KEY27 delivered a monthly online marketing program focused on practical, steady improvements.
The plan included:

• Technical SEO fixes and site health improvements
• Content optimization for core service pages
• Conversion-focused updates to drive more form submissions
• Ongoing monitoring and adjustments after each algorithm change
• Competitor and keyword analysis for the U.S. and Canadian markets

We focused on what mattered most: better content, better structure, and a more reliable website that helps visitors take action.

Results

Our year-over-year review (Jan–Nov 2025 vs. Jan–Nov 2024) showed strong growth, even in a volatile search environment.

Key Outcomes

• 57% increase in total leads, due to more qualified traffic
• 6% increase in organic traffic despite large SERP and AI-related disruptions
• Improved visibility in both U.S. and Canadian search results
• Higher engagement on top service pages
• More qualified form submissions driven by clearer calls to action

These results show how steady, consistent optimization can outperform market challenges and protect lead pipelines even during unstable search periods.