Why a Digital Magazine is different from a Website?

We are getting a lot of time this question ...
So, let's try to clarify it.
We will start with the conclusion: The readers are treating the two products differently.
Once you understand this it will be easier to position them in your product portfolio.

Here are the reasons:

√ Reason 1: Your website will have more visitors than your digital magazine.

What are you doing if you are receiving a link to a website? Most probably you will click on it.
If you are getting a magazine with the recommend to read it, you likely will put it aside until you have time.
This is a general behavior: we are conditioned to click into and out of websites fast, but, when is about all magazines (print or offline) we are seeing them as something requiring more time. And time is something we have less of today.

      Recommendation: If you find yourself concerned only about page views, then a website is a better choice. You’ll have more page views there.

√ Reason 2: Longer reading times for your digital magazine readers.

What is the average website visitor time spent? About one minute? Two minutes?

The overall metrics, in average, for all of our publications, are:
4:37 minutes / visit
8 pages / visit
0.02% bounce rate

The highest metrics we saw are from the WSI Wisdom Book:
9:45 min / visit
11 pages / visit (some publications showing 18 pages / visit in average)
0 bounce rate

     Recommendation: Improving the engagement with the readers is one of the goals for publications / advertisers. Long engagement times make the digital magazine an ideal vehicle to position to those who want to make sure their messages are seen for longer periods of time.

√ Reason 3: You will have significantly higher click-through rates inside your digital magazine.

Advertisers are asking a lot about page views, but .. .is this really what they want?
They want leads and leads come from clicks.

The previous Reasons are showing that digital magazine readers are more highly engaged than website visitors and they demonstrate this time and time again with click-through rates that are typically four to six times that of the publishers’ websites.

Our metrics showing CTR as 8.7% or 10.5%.

     Recommendation: The importance of a digital magazine is even higher if we are talking about selling high dollar products.

     

So ... Don't wait: Ask us how to get a digital magazine demo for free right away!

Happy Digital Publishing