Case Study
A well-established law firm came to KEY27 with strong expertise and many years of experience.
However, they faced several challenges:
They needed more new clients.
They wanted more returning clients.
Their expertise was not being promoted properly.
Their niche legal services were not getting the exposure they deserved.
Even branded searches were weak—the firm showed up only in the second half of the first page of Google results.
The firm knew they provided valuable services, but they weren’t being found online. That’s where KEY27 stepped in.
833% increase in organic impressions – far more people discovered the firm in search results.
200% increase in organic traffic – the website attracted twice as many organic visitors.
Top rankings for branded searches – the firm now (Sept 2025) ranks in positions 1 and 3.
Top 5 rankings for niche services – their important niche legal services now appear where clients are looking.
To help the law firm gain visibility and attract the right clients, KEY27 implemented a targeted digital marketing plan:
Search Everywhere Optimization – ensuring the firm appeared where potential clients were searching.
Consulting – providing step-by-step guidance on how to improve digital marketing efforts.
Backlinks – building trust and authority with quality backlinks from reputable websites.
Social Media Marketing – creating awareness and staying top of mind with potential clients.
This well-rounded approach positioned the firm to compete in a very competitive niche.
Through smart and consistent digital marketing strategies, KEY27 helped this law firm turn its online presence into a growth engine. Today, their expertise is visible, their niche services are attracting more clients, and they continue to build stronger relationships with both new and returning clients.
