- Shares the vision of your organization and aligns with your values
- Is credible – look for accreditations, certifications, and third-party reviews and testimonials
- Has relevant expertise – not just in the general e-marketing environment, but as specialists in what you need and ideally also experience in your field.
Benefits of Online Marketing ConsultingMore than just website design, blog posts, and Google analytics, online marketing consulting comes with a host of benefits for your organization.Agencies and their consultants give you a competitive edge by sharing their expert opinions, providing specialized assistance, and helping you circumvent pitfalls and mistakes. Marketing consulting services are customized to fulfil your complex digital marketing needs.Although marketing consultants share your company’s vision, they are an external resource that offers a fresh look at your existing marketing efforts. By regarding your consultants as third-party advisors, you can explore new interpretations and hypothesise solutions using accurate research and data.Making use of a digital marketing agency gives you flexibility – whether you require collaboration on a temporary basis for a specific task, or if you are evaluating your options. Online marketing consulting saves you the cost of overheads and commitment of setting up an in-house department.
Is Online Marketing Consulting Suitable for your Business?Hiring specialists allows you to focus on what you do best – run your business, while we focus on our forte – impactful digital marketing:Market research is improved and more effective thanks to online data resources. Tools such as Social Mention and Google Keyword Tool provide accurate marketing insights at a fraction of the cost of traditional surveys and interviews.Customer centric. Consultants use consumer data to drive marketing decisions so that they can effectively segment and personalize campaigns for the ultimate in customer centric marketing.Marketing strategy is greater than the sum of its parts. Rather than proceeding with haphazard marketing campaigns, following a well thought out roadmap yields a better return on your investment. Including objectives and KPIs, marketing analytics, SEO, content marketing, social media, lead generation, and marketing automation ensures a strategy that is cost-effective.Branding. A cornerstone of your marketing strategy, branding is more than just a logo and color scheme. A marketing consultancy agency skilfully manages perceptions and highlights the meaning and behind the brand through creative messaging across different channels.Technology. Once the stuff only imagined in science fiction, artificial intelligence, voice search engine optimization, and so on are now part of today’s digital marketing toolbox. As the crowded landscape of online marketing constantly evolves, adopting the latest innovations is the only way for your business to remain competitive. Not only are marketing consultancies au fait with all the tech advances, but they are also skilled at aligning them with your business goals and objectives.E-commerce. Having skyrocketed during the pandemic, online shopping is an essential aspect of modern business. E-commerce consulting includes not just a strategy to reach your target market, but also cross selling, tracking, and email automation for personalization of each customer’s journey.
5 Ways It Can Help Grow Your BusinessYou have heard it said that “If you fail to plan, you plan to fail”. This may raise hackles, but the increase in success rates is enormous. A recent survey showed that top marketers report success:
- 356% more when they proactively plan projects
- 376% more when they set targets
- 397% more when they are organized.
- Formulate a Winning Digital Marketing Strategy
- Develop a Strategy to Convert Leads into Sales
- Create Suitable KPIs
- Keep You Competitively Current
- Establish an Omnichannel Presence
- Email marketing
- Content strategy
- Web design, and so much more.
About the author:
Octavian Nastase is passionate about internet marketing and he is the KEY27’s website conversion optimization specialist. With over a decade of experience in the field, he has helped businesses getting more clients from the online world and convert more of their website visitors into customers. Octavian is known for his creative approach to solving problems and his ability to break down complex concepts into simple, actionable steps. In his free time, Octavian enjoys reading, traveling, and being part of his children’s lives.
If you’re looking for someone who can help you get the most out of your website, Octavian is the person you want to work with.