Spiders visit web pages searching for new data to add to this index. This is crucial in order for search results to provide the most up-to-date results. Essentially, search engines constantly have to improve and update to enhance their reliability for search engine optimization and thereby enable them to make money off advertising sales.
A little technical knowledge of how the SEO Spider works is required to understand these concepts so that you can get the most out of your digital marketing.
Spiders Examine Robots.Txt Files
A robots.txt file will issue instructions to robots on what URLs can be crawled on a particular website. All major search engine bots will read and follow the instructions of a robots.txt file, before collecting any other URLs from the website.
Spiders Examine Links
Because you want SEO spiders to see as much of your site as possible, navigation must be seamless. Spiders recognize hyperlinks, which they either follow immediately, or take a note of for crawling at a later stage.
Spiders Examine Text
Digital marketers know that keywords play a part in your rank, but SEO spiders do a lot more than that. Search Engine Optimization is about tweaks to your copy. The spiders are essentially looking for relevance, quality, and authority of copy. This is what digital marketing companies are striving for.
Spiders Examine Images
The images on your site may be aesthetically pleasing to your visitors, but that is not helpful in terms of SEO. Search engines need to be told what each image contains or depicts. This is how the image is contextualized within the balance of the site’s content. In other words, spiders can only see and read text and are unable to decipher images or gather information from them. This is why you need to have alt tags and titles associated with every image to maximize the benefits of every image that you include.
Spiders Will Keep Repeating Their Work
The bots will keep coming back to your site, so it’s important that your digital marketing strategy includes regular new additions to your site – giving the spider a new reason to crawl your site again and again.
The Importance of Optimizing Your Website For SEO
Understanding the importance of SEO spiders and search engine crawling is crucial to your SEO efforts and digital marketing as a whole. You need a digital marketing company that knows what they are, how they work, and how your site can be optimized accordingly.
To Optimize Your Website, Contact the Experts
Businesses which are not focusing on search engine optimization are missing opportunities for growth. A competent digital marketing agency serving Oakville, Burlington, Milton, Mississauga, Hamilton, Toronto, and GTA can get your site into the top rankings. Contact Key27 Marketing for help with Google SEO spiders today.