Spiders Examine Robots.Txt FilesA robots.txt file will issue instructions to robots on what URLs can be crawled on a particular website. All major search engine bots will read and follow the instructions of a robots.txt file, before collecting any other URLs from the website.
Spiders Examine LinksBecause you want SEO spiders to see as much of your site as possible, navigation must be seamless. Spiders recognize hyperlinks, which they either follow immediately, or take a note of for crawling at a later stage.
Spiders Examine TextDigital marketers know that keywords play a part in your rank, but SEO spiders do a lot more than that. Search Engine Optimization is about tweaks to your copy. The spiders are essentially looking for relevance, quality, and authority of copy. This is what digital marketing companies are striving for.
Spiders Examine ImagesThe images on your site may be aesthetically pleasing to your visitors, but that is not helpful in terms of SEO. Search engines need to be told what each image contains or depicts. This is how the image is contextualized within the balance of the site’s content. In other words, spiders can only see and read text and are unable to decipher images or gather information from them. This is why you need to have alt tags and titles associated with every image to maximize the benefits of every image that you include.
Spiders Will Keep Repeating Their WorkThe bots will keep coming back to your site, so it’s important that your digital marketing strategy includes regular new additions to your site – giving the spider a new reason to crawl your site again and again.
The Importance of Optimizing Your Website For SEOUnderstanding the importance of SEO spiders and search engine crawling is crucial to your SEO efforts and digital marketing as a whole. You need a digital marketing company that knows what they are, how they work, and how your site can be optimized accordingly.
To Optimize Your Website, Contact the ExpertsBusinesses which are not focusing on search engine optimization are missing opportunities for growth. A competent digital marketing agency serving Oakville, Burlington, Milton, Mississauga, Hamilton, Toronto, and GTA can get your site into the top rankings. Contact Key27 Marketing for help with Google SEO spiders today.
About the author:
Octavian Nastase is passionate about internet marketing and he is the KEY27’s website conversion optimization specialist. With over a decade of experience in the field, he has helped businesses getting more clients from the online world and convert more of their website visitors into customers. Octavian is known for his creative approach to solving problems and his ability to break down complex concepts into simple, actionable steps. In his free time, Octavian enjoys reading, traveling, and being part of his children’s lives.
If you’re looking for someone who can help you get the most out of your website, Octavian is the person you want to work with.