The SEO landscape has changed profoundly over the last decade, often in lockstep with the introduction of new technologies, such as voice assistants, artificial intelligence (AI), and the rise and growth of mobile experiences. Google search optimization and other search engines have played a significant role.
SEO trends to take note of
User experience, voice search, and brand strength are focal points for new SEO trends. The increase in mobile phone usage and virtual assistants have caused a shift from text to voice search meaning searching via keywords and designing websites to resonate based on keyword matches will be greatly complemented in the coming years.
46% of all searches are now local. If you want to get the most traction online, you have to work at increasing your popularity both offline and online by encouraging customers to leave you good reviews online. For user experience (UX), loading speeds are now a factor for Google indexation rankings. As a brand, you should work at making your site easy to navigate.
Artificial intelligence, such as Bidirectional Transformers for Language Understanding (BERT) has become a pioneering force in the evolution of SEO. For those who missed it, BERT is Google’s neural network-based technique for natural language processing, and it’s important because it deals with the very fundamentals of how people search.
How we can help you rank well in 2020, 2021, and beyond
The competition for the search engine user’s attention increases daily which is why you need a digital marketing strategy to help you stay on top of the latest SEO trends.
KEY 27 is a digital marketing agency that is committed to promoting, enhancing, or reinventing your brand. Contact us today to find out more about the digital marketing services we offer.