How 14 years old boy from Oakville is seen by people from all over the world.
Disclaimer: I am a professional working in Online Marketing Consulting field, so I am used with stories and case studies about how impactful is Social Media.
These days I am living it more than usual.
How is that? Because of 2 videos.
EXHIBIT A: One (less impressive) got more than 700 views on Facebook (in 2 days) and is still counting.
It was me with a Thank You note for my family and friends who wished me Happy Birthday!
And I have less than 600 friends on FB.
The video is just a simple one, casual shot, but it looks like got more traction than a written thank you note. I AM NOT minimizing the written Thank You notes, here!
And here is the conclusion (which we heard it before): a video has more impact than a text. Use it with creativity and your online presence will benefit from it.
EXHIBIT B: a much more impressive case
As some of you know, my son is playing rep volleyball, in his 2nd year, at PAKMEN Mississauga, 15U division, as of now.
He put a lot of work and energy into this, like a lot of his PAKMEN colleagues.
He also take ‘classes’ from Reid Hall, at Reid’s Workouts, to improve his strength.
Watching them playing is a moment I am looking for each time.
I am so passionate, that I made a team with my wife: she is taking pictures, I am recording videos (when I am not referring ).
At his last tournament. He had the chance (is like one in a million chance to get those ‘conditions’) to smack a ball so hard, it hit the gym’s scoring board (#14). Here is the video: https://www.youtube.com/watch?v=4nrhfP9Mo4o
As a proud father, I posted it on YouTube … got 53 views .. .nothing special here.
But I posted it also, on my FB page https://www.facebook.com/onastase, where it got 141 views and some comments. A little bit better.
In the same time, Reid, posted the same video on his FB page https://www.facebook.com/ReidsWorkouts, where the video got 1,900 views !!!! and one comment saying ‘Hey.. show this to …’
Reid post it on his Instagram account, too https://www.instagram.com/reidsworkouts/, where it got 284 likes and 18 comments.
PAKMEN posted the video on their Instagram page https://www.instagram.com/pakmenvbc/, got 975 likes and 34 comments.
But the story does not end here: somebody sent the video to https://www.instagram.com/volley_pictures/… and this is where it takes a totally different spin: in 4 hours the video got 10,400 likes and 264 comments from all over the world!
UPDATE: as of Feb 23, 2016, there are 13,900 LIKES and 419 comments.
Conclusions:
- You need different channels to publish your content.
- You need to look for the one(s) suitable for your ‘business’.
- Do not settle for small results. You can do better with your online presence.
Not sure how to do it? Ask you Online Marketing Expert and stick to his/her plan.
I hope you enjoyed the video .
