How to write a good email - email marketing Oakville

Ah, email—the modern-day scroll of the digital world! We’ve all been there, staring at that blank screen, fingers poised to unleash our inner Shakespeare upon the unsuspecting recipient. But wait! Before you conjure up a literary masterpiece, let me introduce you to the wisdom of the wily wordsmith, Dan Munz. He said it best: “How to write a good email: 1. Write your email 2. Delete most of it 3. Send.” And believe me, folks, this email alchemy works like a charm!

The Long and Winding Email Road:

Picture this: You receive an email that looks like it could double as a novella. The sender has poured their heart and soul onto the digital parchment, and you’re left wondering if you have time to read the entire Odyssey.

Spoiler alert: You probably don’t. So why on earth do we feel the need to write email epics when a short and snappy message would do the trick? It’s time to unravel this perplexing email enigma and embrace the art of less is more!

The Magical Rule of Three:

Ah, the Rule of Three—the mystical number that seems to appear everywhere, from fairy tales to comedy routines. In the realm of emails, this rule works wonders too. Imagine you’re at a party, and someone rambles on and on about their collection of vintage erasers. Yawn! But if they shared three quirky stories about their prized erasers, you’d be entertained, right? The same applies to emails. Pick your three key points, weave them into a concise and compelling narrative, and you’ll have your reader bewitched!

The Vanishing Act:

Let’s talk about the art of deletion. It’s like wielding a digital wand and making words disappear into the abyss. Poof! And suddenly, your email transforms from a clunky, overwhelming mess to a sleek and polished message that gets straight to the point. Embrace your inner magician, my friends! Ask yourself, “Do I really need that extra paragraph about my weekend adventures?” If not, wave your wand, and watch the unnecessary vanish into the email ether.

The Emoji Sorcery:

Ah, emojis—the tiny wizards of the digital realm! They can convey more emotions than words alone ever could. So, sprinkle your emails with these magical symbols! A smiley face to add warmth, a wink to show playfulness, or a thumbs-up to signify approval. Embrace the emoji sorcery and watch your emails come to life with a flick of your wand—erm, I mean keyboard!

The Spellbinding Subject Line:

Ah, the subject line—that mystical incantation that determines whether your email will be opened or banished to the dreaded spam folder. We’ve all seen those bland subject lines that read like a grocery list: “Meeting Agenda,” “Status Update,” “Project Report.” Yawn again! But what if you sprinkled a little magic on them? “The Epic Meeting that Shall Change Everything!” or “Status Update: Dragons, Unicorns, and Victories!” Now, that’s how you brew curiosity and entice your reader into opening that magical scroll.

The Wizardry of Sign-offs:

Ah, the final flourish—the sign-off! It’s like choosing the perfect wand to seal the deal. While “Best regards” and “Sincerely” are classic choices, why not add a dash of pizzazz? “Wishing you a day filled with rainbows and unicorns!” or “May your coffee be strong and your Wi-Fi stronger!” Be playful, be creative, and leave your reader with a smile.

The Sorcery of Brevity:

In the world of email enchantment, brevity is your trusty spellbook. Get to the point, my friends, for time is a precious potion that none of us have in abundance. If your message can be conveyed in a sentence or two, why craft a novella? Remember, brevity is not a sign of laziness; it’s the mark of a skilled wordsmith who knows how to cast a powerful spell with fewer words.

So there you have it—the mystical art of email wizardry in all its humoristic glory. Embrace the Rule of Three, master the art of deletion, wield emojis like a digital sorcerer, enchant with spellbinding subject lines, and choose sign-offs that leave a lasting impression.

Now, armed with Dan Munz’s wisdom, go forth and conquer your email quests with charm, brevity, and a sprinkle of humor. Remember, the key to writing a good email lies in writing less and saying more! Happy spellcasting, my fellow email enchanters!

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