Brand Management Consulting
A strong brand is the foundation of any successful business.
We can help you clearly define your competitive advantage, build your brand story and communicate it effectively.
Do any of the following scenarios look familiar?
| You have difficulties explaining why consumers should choose your products/services over competition |
| Your brand image and message are inconsistent |
| Price discount is your only effective selling tool |
| You sell on “features and benefits” exclusively |
| You spend your communication budget exclusively on sales promotions |
If you answered “yes”, contact us for a complimentary brand consultation.
Do any of the following scenarios look familiar?
| You have difficulties explaining why consumers should choose your products/services over competition |
| Your brand image and message are inconsistent |
| Price discount is your only effective selling tool |
| You sell on “features and benefits” exclusively |
| You spend your communication budget exclusively on sales promotions If you answered “yes”, contact us for a complimentary brand consultation. |
How Can We Help?
Here are some of the ways we can help:
| Uncover brand differentiation opportunities and the reasons to believe your new positioning |
| Create a brand slogan that reflects your unique competitive advantage. |
| Write a convincing brand positioning statement that will provide internal focus and strategic direction |
| Brand name and logo assessment |
| Brand identity development |
When Should You Contact Us?
You might want to consider contacting us if any of following scenarios applies to your business:
| Your brand positioning is very generic or non-existent |
| You are planning to launch a new brand |
| You are exploring international expansion |
| Consumers have no defined perceptions about your brand |
| You lose sales to a competitive brand with a defined value proposition |
| Your customer base is diminishing |
| You plan to add another brand to the company’s portfolio |
| You suddenly own an internal competitive advantage that needs to be incorporated into the new strategy |
