BRAND MANAGEMENT CONSULTING

Do any of the following scenarios look familiar?

	You have difficulties explaining why consumers should choose your products/services over competition
	Your brand image and message are inconsistent
	Price discount is your only effective selling tool
	You sell on “features and benefits” exclusively
	You spend your communication budget exclusively on sales promotions

If you answered “yes”, contact us for a complimentary brand consultation.

Do any of the following scenarios look familiar?

	You have difficulties explaining why consumers should choose your products/services over competition
	Your brand image and message are inconsistent
	Price discount is your only effective selling tool
	You sell on “features and benefits” exclusively
	You spend your communication budget exclusively on sales promotions If you answered “yes”, contact us for a complimentary brand consultation.

How Can We Help?

Here are some of the ways we can help:

	Uncover brand differentiation opportunities and the reasons to believe your new positioning
	Create a brand slogan that reflects your unique competitive advantage.
	Write a convincing brand positioning statement that will provide internal focus and strategic direction
	Brand name and logo assessment
	Brand identity development

When Should You Contact Us?

You might want to consider contacting us if any of following scenarios applies to your business:

	Your brand positioning is very generic or non-existent
	You are planning to launch a new brand
	You are exploring international expansion
	Consumers have no defined perceptions about your brand
	You lose sales to a competitive brand with a defined value proposition
	Your customer base is diminishing
	You plan to add another brand to the company’s portfolio
	You suddenly own an internal competitive advantage that needs to be incorporated into the new strategy