BLOG
KEY27 a Long-term Partner
Life is a marathon, not a sprint. The same is true for growing a business- success doesn’t happen overnight, but over years of hard work and through careful planning with industry insight. In light of this, you want to surround yourself with as many reliable,...
KEY27 Professionalism & Integrity
As a digital marketing company, out team at KEY27 Marketing Oakville networks with a plethora of people on a daily basis. One thing we’ve learned over the years? Our clients seem to overwhelmingly value professionalism and integrity. We decided to do a deep-dive on...
The Future of Digital Marketing in The Metaverse
In case you didn’t know it, the Metaverse is here! While it is true that technologies such as VR and AR have been around for a while already, they are now truly entering the mainstream. Collectively, these technologies and the experiences they generate are referred to...
What is a Landing Page (LP) Design?
Just as the name implies, a landing page is where visitors to your website arrive after clicking a button elsewhere, for example, a link in an email, Google ads, or ads on YouTube, social media platforms, or other such places on the web. An effective component of...
The Effectiveness of Newsletters for Marketing a Business
Would you believe it if you heard that a newsletter saved someone’s life? It may seem implausible, dramatic at best, but that is the power of email newsletters. Not buying it? Read on to discover how you, too, can leverage email newsletters for life-changing results!...
KEY27 Marketing’s Transparency
To be transparent, in the literal sense, means to be clear. It entails that something (or someone) is completely see-through - allowing light to shine on things the way they truly are. In a world of Tinder Swindlers and Anna Delveys, transparency from a business (and...
KEY27 Results Oriented firm
Many companies claim to be “results-oriented”. But what does that actually mean? What does it mean to be results-oriented? On an individual level, it entails having purpose and the necessary drive to achieve your set goals.As a company, the definition expands much...
Being PROACTIVE
“Being successful requires being proactive and not waiting for life to come at you. It means you’re on offense, not defence. You’re active, not passive.” – Benjamin P. Hardy, Organizational Psychologist and Author What does it mean to be proactive? As Benjamin P....
What is Online Marketing Consulting?
Let’s make 2022 the year to not merely survive, but thrive with an online presence strategically crafted through online marketing consulting. The primary benefit of e-marketing is its effectiveness in reaching and engaging with prospects and customers. In the same...
What does it mean to “Serve”?
The word “serving” can elicit a great number of expectations and images, depending on the context that it is used in. When arriving at a fine-dining establishment, one can expect to be “served” with the utmost respect, and have all of their needs met with ease....
How to Strengthen Your Corporate Identity?
A logo and a tagline aren't enough to define a company's identity. It's a combination of all the signs and symbols that distinguish a business. Corporate identity is the collection of visual (including textual) elements that make your business unique. Your brand...
What Is Website Conversion Optimization?
Before explaining what website conversion optimization is, let’s take a look at each aspect of the term: 1. Website is the obvious one! 2. Conversion occurs when a visitor to your website does what you want them to do, for example make a purchase, sign up for your...
The Importance of Digital Marketing over the Holidays
Can you believe it is already time to prepare for the festive season? Digital marketing during this busy time of year is crucial if you want to remain ahead of the curve. The reason for this started when holiday shopping morphed from a relationship-oriented event in a...
What Are Google SEO Spiders and How Do They Work?
Search engine spiders are also called web crawlers. Google SEO Spiders are internet bots that crawl websites and store information for the search engine to index. In other words, all your Google searches come from Google’s index. This is a massive and constantly...
Examples of Great Mobile Marketing Campaigns
With the rapid evolution of mobile marketing and the accelerated innovations of smartphone technology, few marketing fields are as exciting today. While consumer habits and mobile technology change so fast, your mobile marketing must be as cutting-edge as possible....
A new e-commerce experience launched by TikTok
TikTok is getting serious about e-commerce. The recently launched new TikTok Shop feature places products before users’ eyes, entertainingly blending infomercials with small-screen live streams. The result is an enticing, close-up connection between the seller and...
Online marketing: SEO tools to boost SERP rankings
The best search engine optimization tools make it simpler and easier to manage and monitor your search engine rankings to ensure your website is both search-friendly and optimized for performance. But how can a business know which keywords to target on its sales...
Pandemic impact: mobile marketing advances rapidly
Marketing has witnessed significant shifts from how Covid-19 is changing consumer behavior, with many changes possibly altering the industry indefinitely. Customer behavior has fluctuated significantly over the last year. However, there are reasons for marketers to be...
Should business owners care about Clubhouse?
Clubhouse delivers a social experience that is very similar to an audio-only virtual event on a massive scale. There are currently approximately 1 million Clubhouse business users, and there are a few thousand rooms where people from around the globe are holding...
Web design inspiration for your new site
Technology changes fast, and the same goes for website design trends. Website features and design elements that were once modern and innovative may have become cliched, tired, and overdone in recent years. The last thing you want as users arrive at your site is to...
Digital marketing trends for 2021
A couple of years ago, artificial intelligence, voice search engine optimization (VSEO) and data-driven marketing were ambitious concepts and all seemed a bit far-fetched. Yet, these innovative digital marketing trends are among the top priorities for most business...
Get More Leads With Online Conversion Optimization
All businesses, particularly newly launched ventures, rely on increased sales. Navigating through marketing strategies to achieve results might seem an intimidating task, but conversion rate optimization (CRO) can boost your revenue. This strategy is a systematic...
