Like in personal relationships, you can find in a client – supplier relation one of them being an ‘abuser’.
If the client is the one abusing, there are 2 options on the table for the supplier:
a. Fire the client
b. Find ways to deal with it
It is not as easy as it sounds and you have to take into consideration a few variables before deciding to ‘cut the cord’:
– The value of the project: how much the money you get (as a supplier) compensate all the trouble and abuse? If the value is high, maybe is worth it to find ways to cope with the situation… and hope the things will change 🙂
– How many people in your organization are affected by this?
– How much finding a solution and adapting to this situation will disrupt your business process?
Each business has to decide for itself the answers.
Examples of client being abusive:
- Feeling as if you are walking on egg shells
- Lack of communication
- Controlling and a “know it all” attitude
- Asking constantly for work outside the scope of the project
- Not paying on time (regularly) or not paying at all
Here are a few examples of a supplier being abusive with the client(s):
- Not taking into consideration client’s needs
- Diminishing client’s value and worth
- Lack of communication
- Controlling and a “know it all” attitude
- Taking advantage (usually charging too much for too little)
More particular to online marketing:
- Overcharging
- No Analytics on the website (and there are marketing campaigns running) and no reliable system to register the source of the
leads/clients) - Basic click-to-call or click-to-email setups NOT done