In a recent report, a Quarterly Digital Intelligence Briefing, Adobe released some interesting facts about 2014 (see the image below).
Content Marketing, Social and Video exceeded the 2014 predictions, which is not a surprise.I am surprised by Customer Experience and Personalization being ‘less important’ (relatively to the prediction).Content Marketing, Social, Video, I see them as smart tools (tactics) to get the right message to the right audience.
But Conversion and Online Performance Improvement is happening when you offer a great Online Customer Experience and Personalize it as much as you can.Marketing Automation and working with Big Data might not come handy for small and medium businesses.
But all the rest is achievable and can be customized for SME’s budgets.Another surprise is Mobile. Which means a lot of businesses out there do not pay attention to this channel.
They will have to because their clients will force them. Not sure if you are in this category? Look at your Analytics reports. (do not have Analytics reports set up?… we can assist)I will be back with more comments related to this report.Octavian Nastase
Online Marketing Expert – Oakville ON
Content Marketing, Social and Video exceeded the 2014 predictions, which is not a surprise.I am surprised by Customer Experience and Personalization being ‘less important’ (relatively to the prediction).Content Marketing, Social, Video, I see them as smart tools (tactics) to get the right message to the right audience.
But Conversion and Online Performance Improvement is happening when you offer a great Online Customer Experience and Personalize it as much as you can.Marketing Automation and working with Big Data might not come handy for small and medium businesses.
But all the rest is achievable and can be customized for SME’s budgets.Another surprise is Mobile. Which means a lot of businesses out there do not pay attention to this channel.
They will have to because their clients will force them. Not sure if you are in this category? Look at your Analytics reports. (do not have Analytics reports set up?… we can assist)I will be back with more comments related to this report.Octavian Nastase
Online Marketing Expert – Oakville ON
About the author:
Octavian Nastase is passionate about internet marketing and he is the KEY27’s website conversion optimization specialist. With over a decade of experience in the field, he has helped businesses getting more clients from the online world and convert more of their website visitors into customers. Octavian is known for his creative approach to solving problems and his ability to break down complex concepts into simple, actionable steps. In his free time, Octavian enjoys reading, traveling, and being part of his children’s lives.
If you’re looking for someone who can help you get the most out of your website, Octavian is the person you want to work with.