CUSTOM APPLICATIONS / MOBILE APPS

services

CUSTOM APPLICATIONS /
MOBILE APPS

services

What is this about?

The Custom Software Applications Development (Business Software Development or ERP – Enterprise Resource Planning) and Mobile Apps Development division exceeds 10 years experience in delivering solutions for clients in Europe, USA or Canada.

We strongly believe in the power of custom web development, to be able to address the customers’ needs and to organize their business in a unique and personalized way to make profits.

Our development methodology is a result oriented one. Having a team of dedicated professionals and experts with years of experience in the industry, we are able to understand your company and propose the best solutions. The process is carefully planned and executed according with the latest principles in the field (agile/scrum methodology). We use open source technology in our project (PHP, MySQL).

We are proud to deliver high results oriented services to more than 500 clients worldwide.

The Custom Software Applications Development (Business Software Development or ERP – Enterprise Resource Planning) and Mobile Apps Development division exceeds 10 years experience in delivering solutions for clients in Europe, USA or Canada.

We strongly believe in the power of custom web development, to be able to address the customers’ needs and to organize their business in a unique and personalized way to make profits.

We are proud to deliver high results oriented services to more than 500 clients worldwide.

OUR ROLE IN THE PROJECT:

Technical project management and support:

Elaboration of final version of the document that present the functionalities of the web site;
Coordination of the Development team
Presentation of the project in front of the development team;
Testing activities before presenting the website to client;
Communication with the PM related with all technical support;

Development services:

Database design
Back-end functionalities
Front-end functionalities

Our Methodology

STEP 1:

Assign a team of dedicated professionals and experts:

General Project Manager: understands your business and the goals you want to achieve with the web site or web application; is the person in charge with client’s communication;
Technical Project Manager: being the key member of the team it coordinate the Designer and Developers throughout the entire web development process;
Designer: a person with extensive experience in marketing and UI Design; it proposes the most efficient designs in terms of communication strategy, conversion, and UI;
Front-end and Back-end Web Developers: knows the most effective solutions and programming technologies to create the desired functionalities;
QA: tests the applications during the development process and before launching

STEP 2:

Implementing the results oriented methodology :

IN-depth marketing and business analysis for the most efficient features:

We understand the business and its processes:

Business process analysis
Analysis of products / services offered
Identification and analysis of decision makers or applications users
Identifying the differentiators of the company
Identification of the “trust elements”
Analysis of other web-sites and applications in the industry (domestic / foreign market )

We set the goals we want to achieve:

The overall communication objectives
The objectives for web site / applications intended to be redesigned
Setting the call to action elements

We propose an efficient conversion architecture:

Prepare the wire frame for the home page and the interior pages of the web site / applications
Identify menus, site structure
Defining the appropriate conversion functionality (forms , quotes, etc. )
Identifying information associated with products / services
Establishing sales funnels

All functionalities of the web application/mobile app is documented in the “Analysis document”.

Performance oriented design for highest usability and conversion results

We use every pixel for conversion having in mind a visual appealing interface with attractive mix of text, photos and graphic, providing easy electronic access to public information.

Analyze of the wire frames
Identify the possible communication routes
Identification of head-lines
Identify pictures
Positioning of the “trust ” elements
Identification and positioning of the call to action elements ( command buttons , contextual elements of action, etc. )
Realization of graphical templates
Revisions on the layout based on the client feedback

Professional web development for a fast web experience

Customers and prospects desire fast, quality web experience on any browser, device, technology or network they could use. Based on the analysis documents agreed, using cutting-edge technology we perform:

database design
back-end functionalities
front-end functionalities

Our developers know the importance of:

using the latest PHP an MySQL versions
clean code development
modular code development
OOP programming
agile methodology

You will receive a powerful CMS or a Mobile App that will allow you to easily update the content by yourself.

Discovery and Requirements Gathering Process

STEP 1:

Initial marketing analysis
The project manager assigned by us will make a comprehensive analyze of your company, target audience, competition, objectives, addressability, visual elements, the current website, your activity, similar websites from your country and abroad.

You will find below a marketing questionnaire, with key questions that allow us to find out your differentiators, your key advantages which are going to influence your new website design and functionality.

INFORMATION ABOUT THE COMPANY

Company
mission
history
identification of trust elements (certifications, expertise, testimonials)
other relevant aspects
Products
and
Services
Which are the products / services you want to promote?
Which products / services are best sellers?
Which is your main competitive advantage?
Product / Service purchase is repetitive?
What is the % of each product/service category in the total turnover?
Do you have seasonal picks ?

INFORMATION ABOUT YOUR TARGET AUDIENCE

Identification
of target
audience
Type (individuals, companies, NGO, etc. )
Profile of deciders (age, studies)
What is the first information your audience would ask for (Price? Quality? Delivery terms? Or what else?)
What is the returning time period for a new purchase; does people do the new purchase in a specific period of the year?

Does client recommendations influence
the buying process?

OBJECTIVES

Objectives
that you
intend
to reach:
To increase the sales through the website, by capturing leads
To increase the notoriety of the brand
To give accurate information about the products

Other measurable objectives (newsletter
subscription, comments, reviews, etc. )

COMPETITION

Main competition (on local market and abroad)

Which are the main competitive advantages of
the products?
(price, innovation, personalization,
multifunctional, exclusivity, etc. ) or the
characteristics that could make the sales
increase

ADDRESSABILIY


What is the ‘feel’ that should be communicated
to the client
(friendly, warm, professional,
trusted, etc.)?
Tone of voice; how
are the messages
going to be
composed:
Friendly, direct, accessible;
Formal, impersonal.

VISUAL ELEMENTS

   Logo – in vectorial type
   Branding manual
   Colors (favorites ones)
   Other “must be” elements that should
be used in the website

STEP 2:

Features analysis document
Based on the marketing analysis, we will create a document which presents in high details the functionality of the website and each of its section, named as “Features analysis document”

This document will be sent to you in order to be revised and based on the mutual agreement on features, we will use this document for the website design for front page and all interior pages.

Our Methodology

STEP 1:

Assign a team of dedicated professionals and experts:

General Project Manager:
Technical Project Manager
Designer
Front-end and Back-end Web Developers
QA

STEP 2:

Implementing the results oriented methodology :

In-depth marketing and business analysis for the most efficient features:

We understand the business and its processes
We set the goals we want to achieve
We propose an efficient conversion architeture

Performance oriented design for highest usability and conversion results:

We use every pixel for conversion having in mind a visual appealing interface with attractive mix of text, photos and graphic, providing easy electronic access to public information.

Professional web development for a fast web experience:

Customers and prospects desire fast, quality web experience on any browser, device, technology or netwoek they could use.

Our developers know the importance of:

Using the latest PHP an MySQL versions
Clean code development
Modular code development
OOP programming
Agile methodology

You will receive a powerful CMS or a Mobile App that will allow you to easily update the content by yourself.

Our Methodology

STEP 1:

Assign a team of dedicated professionals and experts:

General Project Manager:
Technical Project Manager
Designer
Front-end and Back-end Web Developers
QA

STEP 2:

Implementing the results oriented methodology :

In-depth marketing and business analysis for the most efficient features
Performance oriented design for highest usability and conversion results
Professional web development for a fast web experience

Discovery and Requirements Gathering Process

STEP 1:

Initial marketing analysis
The project manager assigned by us will make a comprehensive analyze of your company, target audience, competition, objectives, addressability, visual elements, the current website, your activity, similar websites from your country and abroad.

You will find below a marketing questionnaire, with key questions that allow us to find out your differentiators, your key advantages which are going to influence your new website design and functionality.

STEP 2:

Features analysis document
Based on the marketing analysis, we will create a document which presents in high details the functionality of the website and each of its section, named as “Features analysis document”

This document will be sent to you in order to be revised and based on the mutual agreement on features, we will use this document for the website design for front page and all interior pages.

Location served:

Greater Toronto Area, Halton Region (Oakville, Milton, Burlington), Hamilton, Niagara Region, Peel Region (Mississauga, Brampton)


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